Creating an effective sales strategy is one of the most impactful areas we coach clients. Because of the discomfort many landscape business owners have with selling their services, their sales pitches are often rushed, tone-deaf, or poorly thought out. If you are stressed by the thought of a sales meeting filled with pushback, reduce those feelings of discomfort by building the following elements into your sales process.
The age-old problem for entrepreneurs, especially those in the early stages of building their business, is how and where to secure the leads that will generate meaningful growth. It can be a scary thing to make a ...
One of the most significant fail points in the landscaping industry is the inability to estimate project costs accurately. If your goal is to be more profitable as a landscape business, you must devote the proper amount ...
Honest, hardworking landscape pros always have the best intentions at heart when they sell a project to a client. They sincerely want to deliver a top-quality project, on-time and on-budget, that will exceed client ...
As landscapers, we’re most comfortable with our hands in the dirt and bringing projects to life for clients. What many of us are not so comfortable with is the art and science of crafting proposals that sell. As a ...
I spend a lot of time talking about marketing because that is a fundamental element of business growth that often gets overlooked in a “down-and-dirty” profession such as landscaping. We like to get our hands dirty, and ...
Landscape business owners – like a lot of business owners – spend a considerable amount of time and money crafting traditional sales and marketing tools such as truck signage, brochures, and now websites. However, more ...
Here is a question I hear over and over again: “Our pricing is all over the place, how do I set landscape service prices and stick to them?” Confusion about pricing strategy is commonplace in many service industries and ...
Every business, like every person, is unique. Even businesses that provide products or services that are virtually the same have something unique about them that can be promoted to set them apart from their competitors. ...
Owning a landscaping business – heck, owning any business – is not for the faint of heart. If you’re struggle with getting the kind of work you really like to do, then this post provides some tips to fine-tune your ...
As the owner of a landscaping business, chances are you do everything from managing the books to driving the truck. And that includes sales. If you’re like most people, selling doesn’t come easy – you’re uncomfortable ...
If you’re a small business, it’s often hard to avoid competing on price. Perhaps you’re afraid to lose a prospect or worse a client to a lower-priced competitor. Or you’re looking to get established in a new market. Or ...
One of the biggest challenges for landscape contractors is managing cash flow. Seasonal variations, fickle customers, weather, and suppliers can all wreak havoc on your cash flow – one week you can be rolling in dough ...
Does it seem like each new landscape year brings a roll-of-the-dice when it comes to figuring out how much start-up cash you’ll need and if you’ll have enough to get things going at the beginning of your peak season? If ...
The landscape industry is seasonal, so no matter where you live in the world, there are peak seasons and off seasons. If you’re like most landscape designers and contractors, the all-at-once influx of new business in ...